Wrede Whitney started in institutional financing for solar in 1983. He learned to identify companies that only use solar for tax benefits and wanted to help customers by going solar. After a brief exit from the industry, he reentered in 2012. Since then, he has provided solar solutions to over 500 customers, aiming to help families save money by going solar. The company offers no-money-down solar options and provides a free consultation. Customers praise Wrede for his clear and upfront information, professional service, and competitive pricing with long warranties.